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Welcome to Bon Genre!
Inspired by the seasonal produce, fresh attitude and Italian spirit of Fratelli Fresh, Alla Fratelli takes all that is great about Italian food and serves it up with a cheeky Sydney twist. 'This is how everyone should cook at home,' says Barry McDonald. 'When you're not eating at one of our restaurants, that is.'
Each week, Fratelli Fresh feeds between 15-20,000 people across its Sydney-based food empire. Alla Fratelli by Fratelli Fresh is all about seasonal, fresh, heart-warming, delicious eating, dedicated to flavour and tradition - but it rips up the rule book at the same time, challenging some of the older Italian traditions and putting meals together that suit the way we live now.
This is how we should all be cooking at home, with fresh, beautiful, simple, generous, messy Mediterranean market food, shared with children, parents, friends and neighbours.
Winner of Best Restaurant Under $30 from the Sydney Morning Herald in 2013, and Best Cafe from TimeOut Sydney in 2012, Fratelli Fresh is the creation of the McDonald family, from Barry and Karen to daughter Nina and the entire crew/family/staff. Since opening in 2004, it has become Sydney's favourite way of eating Italian style.
About the Author
Barry McDonald is the man behind the Fratelli Fresh household name. It's the magic of Fratelli Fresh, the freshness, the seasonality, the sense that you are in the moment and of the place. Casual, cheerful, generous, hospitable, a little bit cheeky and perhaps a little nostalgic for the good old traditions of Italian food/culture.
From waiter to green-grocer to wholesaler to Sydney restaurateur, Barry McDonald has always brought something fresh to the hospitality industry. Now his buzzy, lively Fratelli Fresh food stores and Cafe Sopra restaurants are on every food-lover's go-to list, dishing up market-fresh, seasonal produce in as simple and natural a form as possible. 'Fresh is best,' he says. 'In season is best. Italian is best.'
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Bon Genre, Upper Level. Marina Mirage Shopping Centre, 74 Seaward Drive, Main Beach, QLD 4217 Australia
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